Senior Specialist, CMS Platform

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.

The Finnish leadership culture encourages people in personal growth and self-development, and our values - trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are inspired by the limitless opportunities of the bioeconomy and we lead the way towards a future beyond fossils.

• Several years of experience working with and owning a leading CMS platform, ideally in a B2B environment.
• Hands-on experience with agile project management and comfortable using modern project management tools.
• Ability to prioritize independently, manage multiple initiatives in parallel, and focus on what matters most.
• Clear and confident communication with senior stakeholders and decision-makers.
• Strong understanding of B2B user journeys, stakeholder needs, and conversion logic on external websites.
• Understanding of technical SEO and its impact on visibility, performance, and user experience.
• Analytical mindset and use of data to guide decisions and continuous improvement.
• Additional experience or curiosity in marketing automation, analytics or personalization tools, in-house agency or multi-stakeholder environments, or design systems and component-based development models, with motivation to continue growing skills.

• Own and develop a leading CMS platform, supporting business goals and ensuring a strong, consistent presence across digital touchpoints.
• Manage agile digital initiatives end to end, using modern project management tools to coordinate timelines, scope, and stakeholders.
• Prioritize work effectively, balancing parallel initiatives and focusing on activities that deliver the greatest business value.
• Work independently while collaborating closely with internal teams and external partners to move initiatives forward.
• Communicate clearly and concisely with senior stakeholders and decision-makers, translating complex topics into actionable insights.
• Shape and improve B2B user journeys on external websites, aligning content, structure, and conversion logic with user and business needs.
• Drive continuous optimization through data, performance insights, and user behavior analysis.
• Apply technical SEO principles to support visibility, performance, and a strong user experience.

The position is located in UPM Business Hub Wrocław, Poland. The position holder will report to Team Leader, Digital marketing enablement. We offer hybrid working model (3 days per week from the office). Please apply via the link above and attach your CV in English latest till May 28th, 2026. Only applications submitted through the online application system are accepted. For support with submitting your application, contact HR Service Center at [email protected] or tel. +48123999499. Concerns about recruitment and selection process can be reported online through the UPM Report Misconduct channel.