System Business Analyst - 121 Apps

This role leads the implementation and support of the 1‑2‑1 application, enabling structured one‑to‑one consumer engagement in offline channels. The Business Analyst translates business needs into effective, compliant digital solutions across CRM, loyalty, and connected touchpoints, working closely with business teams, global IT, and external partners.

• Strong communication and analytical skills with the ability to translate business needs into technical solutions.
• Experience with consumer‑facing digital platforms (B2B and B2C).
• Working knowledge of CRM platforms (e.g., Salesforce, Salesforce Marketing Cloud, HubSpot).
• Understanding of integrations, application lifecycles, cloud concepts, and mobile platforms (iOS/Android).
• Experience working in cross‑functional, international environments.
• Supplier and vendor management experience.
• Fluent English.

Nice to have:

• Salesforce CRM configuration or documentation experience.
• Familiarity with field force or in‑person consumer engagement tools.
• Experience with Jira, Azure DevOps, or similar tools.
• Exposure to eCommerce platforms (Magento 2, Shopify).
• Interest in digital technology, cybersecurity, or application development.

• Lead implementation and support of the global and local 1‑2‑1 application across markets in scope.
• Translate business requirements into clear technical specifications and delivery plans.
• Ensure effective integration between the 1‑2‑1 application, CRM platforms, and other consumer touchpoints.
• Coordinate global, regional, and local vendors to ensure quality, timely delivery, and contract compliance.
• Manage and resolve application‑related issues impacting users or business operations.
• Ensure compliance with global Digital Marketing Technology policies, security, and governance standards.
• Collaborate with local and global IDT Digital Marketing teams and represent the function in business forums.
• Perform business analysis activities supporting both project delivery and BAU operations.

KEY RELATIONSHIPS:

• Business Unit Digital Marketing teams
• IDT local, regional, and global leadership
• Global Technology Services, Architecture, Marketing, and IDT Security teams