Marketing Cloud Next (Sr.) Engineer

The role focuses on leveraging the Marketing Cloud Next platform to enhance marketing automation and personalization strategies while leading a team. It involves creating efficient, data-driven marketing campaigns with strong technical expertise in the platform's functionalities.

• 4-6 years of experience in Marketing Cloud engineering.
• Hands-on Data Cloud activation experience.
• MC Next or MCAE certification preferred.
• Proficient in multi-channel marketing execution (email, push, SMS).
• Experienced in using Tableau for data visualization and reporting.

Nice to have:

• Experience with A/B testing frameworks and campaign optimization.
• Knowledge of GDPR and email compliance standards.
• Ability to work collaboratively across marketing and technical teams.
• Understanding of customer behavior analytics and engagement strategies.

• Implement organizational configuration for the Marketing Cloud Next platform.
• Develop and manage campaigns using journey builder and automation studio.
• Personalize email content at scale utilizing dynamic content blocks and AMPscript.
• Design and build agent-triggered customer journey entry points with integrated signals.
• Configure tracking events for measuring performance and ROI in campaigns.
• Close the measurement loop using Data 360 to feed real-time signals into marketing strategies.
• Create onboarding and re-engagement flows for customer retention.
• Manage deliverability, compliance, and sender reputation, ensuring GDPR adherence.
• Translate marketing objectives into technical requirements and measurement frameworks.
• Proactively monitor campaign performance metrics and propose optimizations.