Google Analytics & GTM Specialist (F/M)

Lyreco Advantage is part of Lyreco, a leading distributor of workplace products and solutions in Europe and worldwide. The company operates as Lyreco Group with Central Competence Services in IT, eCommerce, Customer Experience, Merchandising, Supply Chain Planning, and Finance across France, Poland, and The Netherlands.

• 3+ years of experience as an eCommerce Data Analyst or similar role
• Strong expertise in Google Analytics (GA4) and Google Tag Manager
• Degree in Digital Marketing, Data Analytics, Mathematics, Computer Science or related field
• Advanced Excel skills
• Working knowledge of SQL
• Experience with data visualization tools (e.g. Power BI)
• Knowledge of BigQuery is a plus
• Familiarity with tools such as Hotjar, Microsoft Clarity or equivalent is a plus
• Strong analytical and problem-solving mindset
• Curiosity and continuous learning attitude
• Business-oriented with a strategic vision
• Excellent communication and presentation skills
• Ability to prioritize and manage multiple topics with attention to detail
• Team player with strong stakeholder management skills
• Fluent English (written and spoken)

Web Analytics & Tracking Implementation:

• Design and maintain measurement plans aligned with business needs
• Implement and manage tracking via Google Tag Manager (GTM)
• Ensure proper documentation of tracking setups and data flows
• Support testing phases and validate data layer implementations
• Troubleshoot and resolve technical tracking issues

Analytics & Reporting:

• Analyze behavioral, transactional, and customer data to identify trends and opportunities
• Build and maintain dashboards and reporting solutions (e.g. Power BI)
• Provide actionable insights to improve customer journey and conversion
• Deliver ad-hoc analyses to support business decisions and strategic initiatives

Tools & Support:

• Manage and maintain Google Analytics (GA4) and GTM environments
• Contribute to the continuous improvement of data usage across teams
• Support internal stakeholders in using analytics tools effectively

Governance & Continuous Improvement:

• Monitor industry trends and continuously improve tracking and analytics practices
• Ensure compliance with data governance standards and IT policies

By applying, candidates consent to the processing of their personal data by Lyreco Advantage Polska Sp. z o.o. and its European partners for recruitment purposes. Data will be kept confidential and used only for recruitment and related HR processes. Candidates have rights to access, modify, or delete their data and can withdraw consent at any time. The processing complies with legal provisions and data governance standards.