IT Marketing Systems Director | EMEA

Colliers Poland Sp. z o.o. is a leading diversified professional services company operating in 70 countries with over 24,000 employees. The company provides expert advice to maximize the value of property for real estate occupiers, owners, and investors. Colliers is a global leading real estate firm redefining workplace strategy worldwide, focusing on hybrid and sustainability-driven workplace solutions.

• 5-10+ years’ experience in product management, with specific expertise in Salesforce and marketing solutions
• 3+ years proven leadership experience with strong coaching and business engagement capabilities
• Bachelor’s degree in computer science, IT, or equivalent practical experience
• Excellent stakeholder management and communication abilities
• Demonstrated knowledge of CRM system process, marketing processes and integrations, including Finance integrations, Salesforce Marketing Cloud, Site Core, and SharePoint
• Experience with product lifecycle management and agile methodologies
• Strong leadership, communication, and stakeholder engagement skills
• Strong project management and consulting skills
• Familiarity with ITIL frameworks and certifications is a plus

Product strategy and support:

• Define and communicate a clear product vision and long-term roadmap aligned with business priorities
• Monitor and evaluate emerging trends, opportunities, and innovations in Marketing technology
• Work in partnership with EMEA Marketing Leadership to develop technology roadmap
• Lead and support the CRM team, promoting best practices and collaboration
• Mentor and develop team members, ensuring effective resource allocation
• Manage Marketing systems support, integrations, and escalations across Colliers EMEA
• Oversee work planning, change management, and Agile delivery
• Maintain a secure, compliant, and modern CRM ecosystem
• Manage relationships with vendors and external partners, ensuring adherence to SLAs and ITIL standards
• Ensure security, business continuity, and DR compliance in collaboration with global IT
• Ensure system updates and upgrades are tested and implemented without disruption to marketing operations
• Collaborate with marketing teams to identify pain points and propose system solutions
• Lead and support continuous improvement projects related to marketing technology
• Develop and maintain marketing dashboards and reports, using Power BI and external reporting platforms

Development and delivery:

• Collaborate with Marketing Product Owners and IT to maintain and deliver marketing requests including CRM upgrades, website enhancements, consent management, and mass mail solutions
• Coordinate the delivery lifecycle: development, testing, release planning, and UAT
• Ensure on-time, on-budget delivery of functional enhancements and technical upgrades
• Act as Technical Lead reviewing and producing functional and technical specifications and prioritizing development requests

Stakeholder management:

• Partner with Marketing leadership, business process owners, and country-level marketing teams across marketing system ecosystem
• Partner with Enterprise Architecture and regional leadership to align technical execution with strategic goals
• Report to senior stakeholders on performance metrics, risks, and progress

Product optimisation:

• Monitor KPIs such as adoption, performance, and satisfaction
• Champion continuous improvement and drive initiatives to increase efficiency, usability, and scalability
• Incorporate feedback from users and market trends to evolve the platform
• Ensure Marketing data security, privacy, and compliance with GDPR and other applicable regulations

By applying, candidates agree to the processing of their personal data by Colliers Poland Sp. z o.o. for recruitment purposes. Data processing is based on legal grounds including consent and legitimate interest. Providing all personal data is voluntary but necessary for recruitment participation. Candidates have rights to access, rectify, delete, restrict processing, and lodge complaints regarding their data. Data will be processed for up to 1 year after job posting unless consent for future recruitment is given. Data will not be used for profiling or automated decision-making.