Senior Product Designer (AI experiences) (m/f/d)

Established in 2000, Awin is part of the Axel Springer group. The company focuses on building AI-powered experiences and conversational interfaces, collaborating closely with Product, Engineering, and Data teams to design responsible, human-centred AI experiences.

• Proven experience as a Senior Product Designer with a strong portfolio of shipped digital products
• Deep understanding of human-centred design principles and ability to translate complex business and user needs into clear, actionable solutions
• Experience designing AI-powered or data-driven features, ideally including LLM-based systems and conversational interfaces
• Strong grasp of interaction design, information architecture, visual communication, and content-led design principles
• Ability to design for ambiguity, edge cases, and probabilistic AI outputs while maintaining clarity and trust
• Experience collaborating closely with Engineering and Data teams, understanding technical constraints and trade-offs
• Confidence in prototyping and testing AI interactions, including prompts, flows, and failure states
• Solid research capability, including usability testing and evaluating AI-driven experiences

• Leading discovery for AI-driven features, identifying high-value use cases for LLM integration
• Designing conversational flows, prompts, and interaction patterns for the AI chatbot
• Translating complex AI capabilities into intuitive, trustworthy user experiences
• Prototyping AI interactions, including edge cases and failure states
• Partnering closely with Engineering and Data teams to understand model behaviour, constraints, and trade-offs
• Defining success metrics for AI experiences, including usability, trust, and effectiveness
• Evaluating AI outputs and iterating based on user testing and real-world feedback
• Contributing to emerging AI design principles, patterns, and governance within the organisation
• Mentoring other designers and contributing to design system evolution where AI components are introduced