Tableau Next / Marketing Analytics Sr. Specialist

Our client offers a fast-paced and energetic environment where your unique skillset will be nurtured. You will find real connections, continuous opportunities to grow, and a supportive team that celebrates success together.

• 5+ years of experience in marketing analytics or BI.
• Salesforce Data Cloud and MC Next experience are required.
• Tableau certification is strongly preferred.
• Insight-oriented mindset capable of interpreting data to recommend leadership actions.
• Strict governance discipline to enforce single-source-of-truth principles.

• Develop advanced Tableau Next dashboards with live Data Cloud connections and row-level security.
• Conduct marketing analytics, including funnel analysis, multi-touch attribution, and cohort analysis.
• Define the measurement framework, KPI taxonomy, and reporting standards.
• Connect Tableau to Data 360 unified profiles and design queries for analytics.
• Surface performance data from MC Next into Tableau and link it to downstream conversions.
• Govern the analytics roadmap and build self-service data sources for business users.