Measurement Implementation Expert, gTech Ads GCS (German)

gTech Ads provides support and media and technical services for customers across Google's Ad products stack, offering solutions from self-help to complex technical and measurement solutions for large customers globally. The team partners with Sales, Product, and Engineering to develop better tools and services to improve products and client experience.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience translating quantitative data into actionable insights.
• Experience with SQL or scripts, building data models or analytic dashboards.
• Fluency in German for client relationship management.

Preferred qualifications:

• Master's degree.
• Certification in analytics and digital advertising measurement.
• 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
• Ability to work independently and collaboratively.
• Effective time-management skills in fast-moving environments.

• Develop an understanding of client needs based on their MOs/CBOs and measurement objectives to provide optimal measurement strategy and define appropriate KPIs.
• Design and execute measurement studies such as conversion lift studies and Marketing Mix Modeling calibrations, optimizing for statistically significant uplift.
• Provide expertise on measurement platforms (e.g., Ads, GeoX, CL platforms) to design measurement studies, model results, and analyze attribute lift across channels for channel strategy.
• Partner with Account Executives and Media Effectiveness rPL to interpret measurement results for clients and identify opportunities to increase product adoption and investment.

Google is an equal opportunity workplace and affirmative action employer committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Accommodations are available for applicants with disabilities.