Head of Marketing & User Acquisition

Vivid Games is a Polish mobile game developer with nearly 2 decades of experience, known for games including Real Boxing, a leading mobile boxing franchise.

Experience:

• 7+ years in marketing and user acquisition, with 3+ years in mobile gaming (F2P experience required or similar in e-commerce).
• Proven track record scaling mobile games to millions of installs globally, managing $10M+ budgets annually.
• Experience leading teams and managing direct reports.

Platform & Technical Expertise:

• Hands-on experience with Meta Ads Manager, TikTok Ads, Google App Campaigns, Apple Search Ads.
• Proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker, QlickSense).
• Experience with MMP platforms (Singular, Adjust, AppsFlyer) and marketing measurement methodologies (SKAdNetwork, ATT).
• Understanding of ASO and its impact on organic growth.

Strategic & Creative Mindset:

• Ability to translate performance data into creative briefs and testing roadmaps.
• Deep understanding of performance marketing creative principles and platform-native formats.
• Strong grasp of LTV modeling, cohort analysis, and ROI-based budget allocation.

Soft Skills:

• Exceptional leadership and communication skills.
• Ability to align cross-functional teams and present to executive leadership.
• Thrives in fast-paced, data-driven environments with bias for action.

Nice to have:

• Familiarity with fighting game community and competitive gaming culture.
• Established relationships with gaming creators or agencies.
• Experience with emerging ad formats, new social platforms, or alternative acquisition channels.
• Global experience launching games across APAC, EMEA, and North America with localized strategies.

Strategy & Leadership:

• Develop and execute holistic marketing strategy for a cyberpunk fighting game, covering pre-launch, launch, and live ops campaigns.
• Own P&L for user acquisition and marketing, managing budgets focused on ROAS, LTV, and efficient scale.
• Build, mentor, and lead a marketing team including UA managers, creative strategists, and community managers.
• Define KPIs and reporting frameworks to measure marketing effectiveness across channels.

User Acquisition & Performance Marketing:

• Lead UA strategy on Meta (Facebook/Instagram), TikTok, Google Ads (App Campaigns), Apple Search Ads, and programmatic networks.
• Manage bid strategies, audience targeting, and creative testing to meet volume targets at sustainable CAC.
• Analyze performance data daily (CTR, CVR, IPM, ROAS, LTV) to optimize campaigns in real-time.
• Partner with creative team to develop high-converting ad concepts based on performance marketing principles.

Organic Growth & Brand Marketing:

• Oversee organic social strategy on TikTok, Instagram, YouTube, Discord to build community.
• Lead influencer and creator programs targeting fighting game and cyberpunk audiences.
• Drive PR, app store optimization (ASO), and cross-promotion to maximize visibility and organic installs.
• Ensure brand consistency and storytelling across all marketing touchpoints.

Cross-Functional Collaboration:

• Collaborate with product management and game design to align marketing with live ops events and promotions.
• Partner with data analytics for LTV forecasting, cohort analysis, and marketing attribution.
• Work with creative studio to brief and iterate on creative assets.