Staff Product Designer - Growth (Engage - Incentives)

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion. It is a fully remote company with employees in over 70 countries, developing premium crypto products for experienced traders, institutions, and newcomers. Kraken is committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

• 8+ years delivering end-to-end product design with a portfolio showing shipped, high-impact mobile and web work.
• Staff-level product judgment, defining direction and operating independently across complex problem spaces.
• Working knowledge of AI tools and workflows to accelerate exploration, iteration, and validation.
• Strong UX and visual design skills with a record of solving ambiguous, growth-focused problems.
• Deep experience designing first-time user experience, activation, retention, referrals, incentives, and engagement flows.
• Data-informed practice using qualitative research and quantitative signals, including experimentation and A/B testing.
• Proven ability to balance user needs, business goals, and technical constraints at scale.
• Prototyping skills including high-fidelity interaction design, motion, and state-based behavior.
• Comfort leading high-impact initiatives and collaborating closely with designers and cross-functional partners.
• Strong communication and organizational skills with ability to influence senior stakeholders and align teams.

• Lead staff-level design work across first-time user experience (FTUE), retention, referrals, incentives, and engagement.
• Shape and evolve Kraken’s design language at scale, strengthening visuals across products.
• Partner closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces.
• Influence senior stakeholders to uphold high standards for growth, trust, and usability.
• Own design quality and measurable business outcomes as a staff-level individual contributor.
• Use customer insights and performance data to refine growth and engagement strategy.
• Lead design reviews, provide clear direction, and raise team-wide standards.
• Design high-fidelity interactive experiences using prototyping to explore flows, motion, and transitions.
• Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality.

Applicants may redact or remove information identifying age, date of birth, or dates of attendance/graduation on their resume. The company considers qualified applicants with criminal histories consistent with the San Francisco Fair Chance Ordinance. Kraken is an equal opportunity employer and does not tolerate discrimination or harassment based on protected characteristics as outlined by federal, state, or local laws.