Head of Performance and fan of AI tooling

We are Hedepy, a young scale-up and a leader in holistic mental health support programs for individuals and companies in Central & Eastern Europe. There are currently 60+ employees working remotely from all around Europe, united by a mission to make psychotherapy accessible to everyone in need. In 2025, Hedepy facilitated over 300,000 therapy sessions.

Must-have:

• 2+ years of hands-on performance marketing experience with direct ownership of results (CAC, ROAS, budget).
• Proven experience running campaigns in Meta Ads Manager and Google Ads at meaningful budget scale.
• Proven experience building AI agentic systems and programmatic automation beyond standard chat-based interactions.
• Strong analytical skills to interpret campaign data, identify patterns, and make fast independent decisions.
• Strategic "Player-Coach" mindset: comfortable as a solo contributor and responsible for agency management, team design, and recruitment.
• Fluent English (B2+), written and spoken.
• Native speaker in one of: Czech, Slovak, Hungarian, Polish, Romanian.
• Based in the EU (required for freelance contract).

Nice to have:

• Experience in regulated or sensitive categories (healthcare, fintech, legaltech, etc.).
• Experience building or rebuilding a performance marketing function from scratch.
• Familiarity with AI-generated creative workflows at scale (e.g., dynamic ad creative, automated copy testing).
• Knowledge of additional paid channels beyond Meta and Google (TikTok Ads, LinkedIn Ads, programmatic).

• Own the full performance marketing function across CEE markets, from strategy through execution to results.
• Run and optimise paid channels (Meta, Google, and beyond) focusing on sustainable CAC and growth.
• Use AI tools as a natural part of work for creative testing, audience analysis, reporting, or iteration.
• Act as the critical layer between data, AI outputs, and real decisions, knowing when to trust or question signals.
• Work cross-functionally with product and content teams to connect paid performance with the broader funnel.
• Help shape the performance marketing function as Hedepy scales, including potential team building.

• Based in the EU is required for freelance contract.