Head of User Acquisition

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat.
• Experience managing internal teams and external agencies simultaneously.
• Strong background in creative testing pipelines and data-driven optimization.
• Advanced skills in A/B testing, marketing analytics, and ad automation tools.
• Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus.
• Proven ability to establish and manage business processes with strict operational discipline.
• Exceptional attention to detail, operational rigor, and an accountability-first mindset.
• Fluent in English.

• Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat.
• Lead internal UA specialists and external agencies; set direction, enforce accountability, and drive execution quality.
• Build and run a high-velocity creative testing pipeline; define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations.
• Define and maintain the full creative testing system including structure, naming conventions, decision rules, and learnings loop.
• Own CPA, CVR, ARPU, and LTV tracking; deliver structured performance reporting daily and weekly; maintain full channel transparency for leadership.
• Enforce compliance frameworks across all creatives and funnels; audit rejections, extract patterns, and define rules for future scaling.
• Build automated flows to monitor competitor ads, offers, and creative patterns; feed insights directly into growth and creative decisions.
• Establish and enforce UA business operations including reporting loops, spend monitoring, and cross-team coordination; implement automation tools to scale efficiently.

Applicants must be located within approximately ± 4 hours of Central European Time (CET) to ensure optimal collaboration and communication during working hours.