Staff Product Designer - Growth (Onboarding)

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion. It is a fully remote company with employees in over 70 countries, developing premium crypto products for experienced traders, institutions, and newcomers. Kraken is committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

• 8+ years of experience delivering end-to-end product design with a portfolio showing shipped, high-impact mobile and web work.
• Staff-level product judgment with ability to define direction across complex product areas and operate independently.
• Knowledge of cryptocurrency and trading.
• Working knowledge of AI tools and workflows used to accelerate design exploration and iteration.
• Strong UX, interaction, and visual design skills with a record of solving complex, ambiguous problems.
• Proven experience designing critical user journeys such as onboarding, identity verification, activation, or other lifecycle experiences.
• Experience designing in regulated or compliance-heavy environments such as fintech, payments, identity verification, or financial services; KYC experience preferred.
• Data-informed approach using qualitative research and quantitative signals, including experimentation and A/B testing tied to measurable outcomes.
• Ability to translate research, behavioral data, and product strategy into clear product experiences.
• Advanced prototyping skills to communicate interaction models, transitions, and system behaviors.
• Strong communication skills with ability to influence senior stakeholders and align cross-functional teams.
• Experience mentoring designers and raising craft standards through critique and collaboration.
• High ownership and bias to action in a fast-growing, remote-first organization.

• Lead design across critical first-touch experiences including account creation, identity verification, and first product access.
• Set direction for critical user journeys and partner closely with product, engineering, data, research, and compliance teams to deliver measurable outcomes.
• Raise the bar for the industry by leading staff-level design work across onboarding and first-time user experiences.
• Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access.
• Own large, ambiguous product challenges spanning multiple teams, systems, and regulatory requirements.
• Shape and evolve Kraken’s design language, strengthening visual and interaction consistency across onboarding surfaces.
• Drive exceptional end-to-end user experiences by partnering with designers, product managers, data analysts, engineers, and compliance stakeholders.
• Influence product direction through strong product thinking, user insight, and clear articulation of design decisions.
• Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value.
• Lead design reviews, raising the level of critique, design judgment, and craft across the team.
• Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases.
• Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment.

Applicants may redact or remove information on their resume that identifies age, date of birth, or dates of attendance or graduation. The company considers qualified applicants with criminal histories consistent with the San Francisco Fair Chance Ordinance. Kraken is an equal opportunity employer and does not tolerate discrimination or harassment based on protected characteristics as outlined by federal, state, or local laws.