UX Lead (Product & Growth)

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries. They are building and scaling a high-growth D2C product used by hundreds of thousands of customers globally.

Core Strengths (Must Have):

• Strong design background with experience leading or managing designers.
• Ability to define and maintain a consistent, high-quality design system.
• Proven ability to collect both qualitative and quantitative user insights.
• Experience designing and running user interviews, surveys, and research frameworks.
• Ability to turn research into clear product decisions.
• Strong ability to analyze product data independently.
• Comfortable working with tools like Mixpanel, Clarity, or similar.
• Ability to identify patterns, define hypotheses, and request deeper analysis from data teams.

Experience & Mindset:

• 5–8+ years in UX/Product Design, ideally in D2C, SaaS, or consumer digital products.
• Experience working in fast-paced, growth-oriented environments.
• Strong understanding of conversion, retention, and user behavior.
• Systems thinker — designs scalable patterns, not one-off screens.
• Comfortable working in environments where design is implemented directly in frontend.
• Clear communicator, able to explain why behind decisions.
• Strong ownership mindset — takes responsibility for outcomes, not just output.

Nice to Have:

• Experience in LegalTech, document tools, or utility products.
• Background in CRO (conversion rate optimization).
• Experience working closely with engineering-led teams.
• Exposure to A/B testing frameworks and experimentation systems.

• Take full ownership of UX, design quality, and user journeys across the product.
• Define and enforce a clear, scalable design system (even if implemented directly in frontend, not Figma-first).
• Lead and manage designers and frontend engineers involved in UI/UX work.
• Turn UX into a measurable growth lever, improving activation, retention, and conversion.
• Work closely with Product and Growth to design and optimize funnels, onboarding, and monetization flows.
• Establish a structured approach to UX research, including defining research priorities, running surveys and interviews, and extracting actionable insights.
• Take ownership of data-driven UX decisions: analyze product analytics (Mixpanel, Clarity, etc.), identify patterns and friction points, define hypotheses and experiments.
• Proactively request and define new analytics/reporting needs with the data team.
• Audit and continuously improve the end-to-end user journey — from acquisition to retention.

Applicants must be located within approximately ± 4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.