User Acquisition Manager

ZeptoLab is a global mobile gaming company dedicated to the science of fun. It all began in 2010 with two people and one cheerful green monster — Om Nom, whose love for candies sparked the creation of the iconic Cut the Rope franchise. Since then, Cut the Rope games have been downloaded more than 1.2 billion times.

Today, ZeptoLab focuses on its flagship live title Bullet Echo, enjoyed by millions of players worldwide. Alongside it, we continue to develop and expand the Cut the Rope universe — one of the most recognized and beloved mobile gaming IPs in the world.

• 2+ years of experience in User Acquisition for mobile apps/games
• Hands-on experience with major UA platforms (Meta, Google Ads, AppLovin)
• Experience working with meaningful budgets
• Strong analytical skills and experience working with raw data
• Deep understanding of performance marketing metrics (CPI, ROAS, LTV, Retention)
• Experience with MMPs (Adjust, AppsFlyer) and analytics tools (Amplitude, Firebase, etc.)
• Solid understanding of attribution, SKAN, ATT, and privacy frameworks
• Structured, data-driven approach to decision-making
• Advanced English communication skills for day-to-day collaboration

• Own and scale paid acquisition across key channels (Meta, Google Ads, AppLovin, etc.)
• Manage and optimize UA budgets, allocating spend based on performance and ROI
• Analyze campaign performance and identify growth opportunities across channels, creatives, and audiences
• Continuously test new hypotheses, sources, and approaches to scale efficiently
• Work closely with product, analytics, and creative teams to improve performance
• Monitor key metrics (CPI, ROAS, LTV, Retention) and make data-driven decisions
• Take full ownership of UA campaigns and drive their performance end-to-end