UI/UX Researcher

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• 3+ years in UX research with experience running competitor audits, heuristic evaluations, usability studies, and behavioral data analysis.
• Proven experience with subscription-based or freemium products, understanding recurring revenue funnels, paywalls, and trial-to-paid flows.
• Fluency with heatmaps, session recordings, and A/B test platforms.
• Working knowledge of ICE/PIE or similar frameworks for scoring and ranking experiment ideas.
• Ability to create low-fidelity prototypes to communicate test concepts.
• Comfortable pulling insights from Mixpanel, Google Analytics, Hotjar, or Microsoft Clarity.
• Clear, structured communicator able to present ideas twice a week and document findings.
• Portfolio with case studies demonstrating research process and insights.

• Conduct systematic competitor and market research across SaaS, subscription, and freemium products, analyzing user flows, paywalls, onboarding funnels, and conversion patterns.
• Mine quantitative data from analytics tools (Mixpanel, Microsoft Clarity, GrowthBook) to identify drop-off points, attention gaps, and underperforming screens.
• Analyze heatmaps, session recordings, and attention data to surface CRO opportunities.
• Deliver 10–15 experiment ideas per week, each scored using the ICE framework (Impact × Confidence × Ease) with a target threshold of 500+.
• Write clear, testable hypotheses with defined success/failure criteria and primary metrics.
• Create low-to-mid fidelity wireframes (AI Tools) to communicate test variants.
• Develop user personas, journey maps, and usability assessments specific to funnel stages (Landing → Start → Quiz → Analyzing → Email Capture → Checkout).
• Present insights and recommendations in twice-weekly Growth team brainstorming sessions.
• Analyze post-test results and extract reusable patterns for the team's knowledge base.
• Stay current on CRO, behavioral psychology, and SaaS conversion trends.

Applicants must be located within approximately ± 4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.