Senior UX Copywriter

apreel was founded in April 2010 by friends who dreamed of creating their own software house. As the company grew and gained client trust, it expanded its services to include IT expert leasing, which is now a main pillar of apreel's business. The founders continue to pursue their passion for creating proprietary IT solutions and aim for continuous improvement.

Experience:

• 6+ years of content design, UX writing, or equivalent experience
• Proven background in banking or financial services
• Experience working within large, complex organisations
• Track record of delivering content for regulated digital products

Skills:

• Ability to simplify complex information without losing accuracy or nuance
• Strong understanding of UX principles and how content supports user journeys
• Familiarity with design tools (Figma or similar) and content management systems
• Understanding of accessibility standards (WCAG) and inclusive content practices
• Excellent English - written and spoken (working language)

Shape the content design practice:

• Establish content design processes, standards, and ways of working within the Design team
• Define and maintain voice and tone guidelines that work across products and platforms
• Introduce content-first thinking into design workflows and product development
• Build templates, patterns, and documentation that enable consistency at scale

Deliver content for complex products:

• Write clear, purposeful content for digital banking journeys from onboarding to transactions to servicing
• Translate complex financial products and regulatory requirements into language customers understand
• Create content that works across platforms: app, web, messaging, notifications
• Ensure content is scannable, actionable, and contextually appropriate