Salesforce Marketing Cloud Implementor

Matrix Eastern Europe, the offshore division of Matrix IT, one of the leading global R&D services companies with more than 11,000 professionals, is looking for a Salesforce Marketing Cloud Implementor to join one of their teams.

• At least 2 years of hands-on experience with Salesforce Marketing Cloud.
• Strong SQL skills and experience with relational datasets.
• Experience with segmentation, audience creation, and marketing data.
• Familiarity with Salesforce CRM objects and processes.
• Understanding of cross-cloud integrations (Marketing Cloud, CRM, Commerce Cloud).
• Strong QA, troubleshooting, and monitoring capabilities.
• Solid project execution skills and familiarity with tools like Jira and Monday.
• Excellent communication and collaboration abilities.
• Strong written and verbal English skills.
• Salesforce Marketing Cloud certifications (Administrator, Consultant).
• Experience with ecommerce journeys (browse/cart abandonment, post-purchase).
• Background in customer lifecycle marketing or retention strategy.
• Familiarity with CDPs or marketing analytics platforms.

Journey Builder Execution:

• Build and deploy customer journeys aligned with business requirements.
• Configure entry criteria, behavioural triggers, decision splits, fallbacks, and exit logic.
• Maintain and optimize existing journeys to ensure smooth customer progression.

Segmentation & Data Management (SQL + Data Extensions):

• Create and manage customer segments using SQL queries and automation logic.
• Maintain and optimize Data Extensions for accuracy, personalization, and targeting.
• Collaborate with Product and technical teams to understand required fields and data structures.

Cross-Cloud Orchestration:

• Support data and event flows between Marketing Cloud, Salesforce CRM, Commerce Cloud, and other platforms.
• Maintain configurations tied to behavioural triggers (e.g., browse abandonment, cart abandonment, post-purchase flows).

Automation Studio:

• Manage automations for segmentation, data refresh, SQL processing, and triggered jobs.
• Troubleshoot automation failures, missing data, or journey entry issues.

QA & Ongoing Maintenance:

• Own QA for new journeys, segments, automations, and system changes.
• Conduct bug validation, manage fixes, and ensure solutions meet business requirements.
• Monitor system behaviours, detect issues proactively, and optimize processes.
• Document and report issues clearly; follow up through resolution.
• Support UAT and help coordinate release cycles.
• Collaborate with analytics teams to assess feature performance and conversion impact.