User Acquisition Manager

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries. The company focuses on consumer-led products and offers diverse opportunities in these sectors.

Experience:

• 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
• Proven track record of scaling performance marketing campaigns.
• Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
• Experience testing and scaling new channels from scratch strongly preferred.

Analytical Skills:

• Advanced skills in campaign analysis, attribution, and optimization.
• Strong ability to analyze complex datasets and extract actionable insights.

Strategic Thinking:

• Data-driven mindset with structured experimentation skills.
• ROI-focused, with a proven ability to maximize efficiency at scale.

Execution & Ownership:

• Self-motivated, proactive, and able to work independently.
• Strong project management skills to handle multiple campaigns in parallel.
• Demonstrated ability to deliver results in a high-growth environment.

Collaboration & Communication:

• Excellent communication skills to collaborate with cross-functional teams.
• Ability to translate performance results into clear insights for leadership.

Personal Attributes:

• Entrepreneurial and results-oriented mindset.
• Strong problem-solving skills with a passion for measurable impact.
• Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.

ROI Maximization:

• Develop and implement strategies to continuously improve return on ad spend (ROAS).
• Identify opportunities to scale successful campaigns while maintaining or improving efficiency.

Data Analysis & Insights:

• Conduct deep analysis of campaign performance metrics.
• Leverage Tableau, Google Ads and Meta reporting, and other tools to extract insights.
• Translate data into actionable strategies and tactical decisions.

Campaign Structure & Optimization:

• Design and implement optimal campaign/account structures.
• Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.
• Run A/B tests to identify scaling opportunities.

Channel Expansion:

• Oversee and optimize campaigns across Meta and Google, while testing new growth channels.
• Allocate budgets effectively across platforms based on performance and growth potential.
• Stay updated on platform changes and new features, adapting strategies accordingly.

Strategy Development:

• Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
• Build and execute comprehensive user acquisition strategies aligned with company objectives.
• Continuously refine strategies based on performance data and market trends.

Creative Collaboration:

• Partner with creative teams to develop high-performing ad creatives.
• Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.

Market Research & Growth Experiments:

• Identify funnel leakages and propose high-impact experiments to improve efficiency.
• Research new traffic sources and evaluate their potential.

Cross-functional Collaboration:

• Partner with data, product, and growth teams to ensure cohesive acquisition efforts.
• Collaborate closely with leadership on budget planning and reporting.

Applicants must be located within approximately ± 4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.