Senior Software Engineer - Frontend - Growth Insights

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion. It is a fully remote company with employees in 70+ countries, developing premium crypto products for traders, institutions, and newcomers. The Growth Insights team builds a scalable, well-integrated analytics ecosystem to enable data-driven decisions for Kraken’s Growth and Platform teams, ensuring accurate, reliable, and actionable marketing, product, and business analytics data.

• 6+ years of frontend development experience with strong expertise in React.js (web or React Native) and TypeScript
• Deep understanding of web and mobile tracking technologies and analytics platforms such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
• Experience working across multiple teams and codebases to implement consistent tracking strategies
• Strong communication and collaboration skills to align engineering, marketing, and analytics on tracking best practices

Nice to haves:

• Hands-on experience with frontend testing frameworks and modern build pipelines
• Experience with large-scale data tracking and analytics infrastructure
• Knowledge of marketing automation solutions and advertising network integrations
• Familiarity with A/B testing solutions and experimentation methodologies
• Backend engineering experience
• Understanding of cryptocurrency, blockchain technology, and decentralized applications

The opportunity:

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency and high-quality data collection across Kraken’s frontend platforms
• Build robust validation, monitoring, and alerting systems to ensure data quality and consistency
• Document and evangelize best practices for analytics implementation for engineers and analysts
• Collaborate with Data Engineering and Analytics to align event data with the source of truth
• Continuously optimize the MarTech stack by evaluating and integrating tools for tracking, attribution, and customer insights
• Improve event and attribution modeling for accurate insights into user journeys, marketing performance, and product engagement
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness
• Support experimentation infrastructure by helping design and implement A/B testing frameworks

Applications are accepted on an ongoing basis unless a specific deadline is stated. Applicants may redact personal information such as age or dates of attendance on resumes. The company considers qualified applicants with criminal histories consistent with the San Francisco Fair Chance Ordinance. Kraken is an equal opportunity employer and does not tolerate discrimination or harassment based on protected characteristics as outlined by law.