Growth & Automation Manager

Grupa UM sp. z o.o. is a dynamically developing educational and technological holding company responsible for strategy, brand development, sales, marketing, and scaling educational projects in Poland. The group creates and develops modern educational projects for children, youth, and adults in B2C, B2B, and B2G models, operating in stationary, online, and hybrid formats, building digital platforms and solutions based on new technologies including AI. The group includes entities such as the International Youth University, UM Junior, Youth University of Science and Research, UM Academy (e-commerce), and the Polish Academy of Science, Research and Development.

• Experience in designing data architecture and building relational databases in low-code environments (e.g., Airtable).
• Ability to map business processes and translate them into automated workflow scenarios (Make/API).
• Knowledge of Customer Engagement systems (e.g., User.com, HubSpot, ActiveCampaign) in managing customer lifecycle.
• Result-oriented approach focusing on real clients (sign-ups) rather than clicks.

• Build and optimize a modern "engine" for Grupa UM by designing processes that ensure a smooth, automated, and data-driven path from initial website sign-up to becoming a student.
• Design and implement automation within the User.com + Airtable + Make.com ecosystem.
• Manage sales funnels (B2C and B2B) and optimize conversion rates (CRO).
• Design and optimize data flow between CRM systems and internal systems to ensure full data integrity and automate document circulation.
• Integrate systems mainly via API.
• Analyze campaigns (Google Ads, Meta Ads) focusing on ROAS and LTV.

• Real impact on work environment and technology stack.
• Work in the largest academic education center for youth in Poland.

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