Product Marketing Manager – IoT & Embedded Systems

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Their platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. The company is founder-led, profitable, and growing, with over 1200 colleagues in 75+ countries, operating primarily remotely.

• Passion for technology and open source, with excitement about innovation, software, and community-driven development.
• Strong storytelling skills to craft messaging that resonates with technical and business audiences.
• Growth mindset, thriving on experimentation, learning, and continuous improvement.
• Excellent written and verbal communication skills.

Nice-to-have skills:

• Data-driven mindset using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation and translating GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

• Develop and execute go-to-market (GTM) strategies for a range of IoT products.
• Lead messaging and positioning efforts to ensure products stand out in a competitive market.
• Lead content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns with regional marketing teams to drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Conduct competitive analysis to stay ahead of market trends and evolve positioning.
• Support the customer success team in driving customer engagement and growth, including upsell and cross-sell strategies.
• Plan and execute global events, live webinars, and community meetups aligned with GTM priorities.

Canonical is an equal opportunity employer committed to a workplace free from discrimination. Diversity of experience, perspectives, and background is valued. Applications are given fair consideration regardless of identity.